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Reading this Via Media anthology will help martial art students better understand differences between traditional schools and those that focus solely on profit. Owners can deepen their business acumen and utilize information provided in these chapters to shape their schools’ program. Of course many are influenced by martial art organizations that may be established on a local, national or international level. As an addition to your regular studies of martial art techniques and traditions, the information in this Via Media book can certainly broaden one’s view of the martial arts as a business arena.

The Martial Arts Business Arena: Investment, Politics, Profit

    • Blinded by the Light: Politics and Profit in the Martial Arts, by H. Richard Friman, Ph.D. 
    • Martial Arts Marketing: Putting the Customer First, by Yong Jae Ko, Ph.D.
    • The Globalization of Martial Arts: The Change of Rules for New Markets, by Yong-jae Ko, Ph.D. and Jin-bang Yang, Ph.D.
    • Nihonto: A Legal Perspective on Japanese Swords and Their Intrinsic Value, by Andrew Tharp, Ph.D.
  • 6" x 9" paperback, 60 pages, 20 illustrations. eBOOK AVAILABLE from Kindle, iTunes, Nook, and Kobo.

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